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In autumn 2013, a team that had just started their business studies at Yrkeshögskolan Novia founded a company to support their learning. Their goal was to bring Bubble Football to Turku and later expand across Finland. Bubble Football was chosen for its inclusivity and fun factor, with a vision to introduce the sport especially into schools for PE classes and tournaments. The company was named “Ydeas” (Young Ideas), allowing it to expand beyond Bubble Football in the future.
In the summer of 2015, the company took a major step forward by learning the basics of digital marketing, which helped customers start finding their services organically. The summer was a success, even though only five teams participated in the Bubble League, and growing the sport remained a key goal.A partnership with the city of Turku brought Bubble Football into upper secondary school PE classes, but most of the revenue still came from bachelor party groups. In the autumn, a student tournament and the MetroSport event at Helsinki Olympic Stadium were organized, featuring 32 teams and over 60 registrations. This created a strong foundation for future growth.
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The Båltsit brand was launched on August 11, 2016, and in the autumn the team expanded with new members such as Susanna, Severi, Elisa, and Iiro. In October, the Finnish World Championship qualifiers and a student Bubble Football tournament were organized.The year 2016 also brought plans to expand into the capital region, as demand from that area continued to grow. This led to the decision to invest in a new location in the Helsinki metropolitan area and purchase two vans. In February 2017, Båltsit – Espoo was launched, and the team gained new momentum when Selma Mustonen joined to manage events in the capital region.
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In 2019, the company underwent major structural changes. Kevin graduated with a degree in business administration, and Candiella transitioned into a COO Trainee role, taking responsibility for daily operations such as customer service and payroll. This allowed Kevin to focus on marketing and business development.These changes created a strong foundation for the company’s growth.
In 2021, the company underwent a change in ownership, with Jussi, Jesse, and Milla taking the lead. The positive energy continued, and Båltsit kept organizing Bubble Football events all across Finland—including team-building days, school sports days, bachelor parties, and kids’ birthdays.The early years from 2021 to 2024 were shaped by COVID-19, which brought many challenges. There were numerous cancellations, and events often had to be postponed or called off on short notice. Despite this, games were organized whenever possible, and gradually the business picked up again.During this time, Båltsit was also featured on television several times—including in a well-known insurance company’s tragicomic commercial that left many viewers smiling 😄. On the fields, the bubbles kept rolling, tackles kept coming, and laughter stayed strong—even through challenging times.
In 2024, a new chapter began in the Båltsit story as I, Antti Seppälä, stepped in as the new entrepreneur.
I hold a Bachelor’s degree in Business Administration, graduating in early 2024. Before that, I worked in Jyväskylä with a Bubble Football company called Superfutis, where I first got introduced to this incredibly fun sport. Moving from Jyväskylä to Southern Finland and taking over Båltsit felt like a natural next step.
The first year as an entrepreneur was full of new challenges and learning experiences. Building a network of playing fields in Southern Finland, organizing events, and managing all the behind-the-scenes work required time, dedication, and hands-on experimentation. Even though the start wasn’t completely smooth, the summer turned out to be a positive surprise—in the 2024 season, we ran over 150 games, including birthdays, bachelor parties, team-building days, and various events.
The year was packed with learning, new connections, and growth. Now that the first year is behind me and experience has grown, I’m excited for 2025—stronger, more prepared, and more motivated than ever to take Båltsit’s Bubble Football to the next level!
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Vuoden 2025 alku on ollut taas uudenlaista seikkailua. Talvikauden vietin sesonkitöissä Lapissa, missä sain kartuttaa kokemusta elämysalalta aivan erilaisessa ympäristössä – lumisissa maisemissa, kansainvälisten asiakkaiden parissa ja vauhdikkaiden aktiviteettien keskellä. Työt pohjoisessa opettivat paljon asiakaspalvelusta, tapahtumien toteutuksesta ja siitä, miten tärkeää on tarjota ihmisille aitoja, hyvän mielen hetkiä.
Huhtikuusta alkaen on taas palattu kentille – ja täysillä! Kalenteri täyttyy hyvää vauhtia ja tavoite on selvä: tehdä kesästä 2025 paras kuplafutiskesä tähän asti. Nyt kun edellisvuoden opit ovat taskussa ja into kohdillaan, on hienoa lähteä kehittämään toimintaa entisestään.
En malta odottaa, että pääsen taas näkemään teidät asiakkaat kentällä – nauramassa, törmäilemässä ja jakamassa unohtumattomia hetkiä kuplien sisällä. Nähdään peleissä!
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